A well-established Canadian packaging manufacturer with 40+ years of experience, three operating locations and a growing product portfolio needed to modernize its brand, strengthen its digital presence and create new opportunities for growth across North America.
Our approach
Collective Motion developed an integrated brand and marketing strategy, transforming Sabrepak's fragmented marketing activities into a coordinated platform for customer engagement and business development.
Brand strategy and positioning
Complete website redesign and development
Comprehensive 136-page product catalogue
CRM implementation and automated email marketing
LinkedIn content strategy and targeted paid advertising
Lead-generation campaigns and sales enablement
North American business development and prospect outreach
THE IMPACT
A stronger brand, a modern digital presence and an integrated marketing infrastructure designed to support customer retention, cross-selling, lead generation and expansion into new markets.
FROM TRADITIONAL MANUFACTURER TO MARKETING-ENABLED GROWTH BUSINESS.
