Fighting Blindness Canada

Making the Science of Sight a Story Worth Supporting

Help Canada's leading charitable funder of vision research connect complex scientific discoveries with the everyday lives of Canadians, building awareness, engagement and support for its mission.

Our approach

Collective Motion developed Science Into Sight, an emotionally compelling creative platform that connects the promise of scientific discovery with the human experience of vision loss.

We extended the platform through integrated marketing, digital advertising, fundraising communications and a comprehensive content strategy designed to make vision research more accessible, discoverable and actionable.

• Brand Strategy
• Creative Development
• Campaign Production
• Paid Media
• Content Strategy
• SEO/AEO
• Strategic Counsel
  

THE IMPACT

A unified creative and strategic foundation that helps FBC communicate its mission more effectively, engage new audiences and create opportunities for sustainable fundraising growth.

Science rooted in empathy. Marketing designed to make a difference.