Who we are

Collective Motion is a network of marketing pros with complementary skill sets that are united in thinking that big clients and big agencies are not necessarily the place to do (and get) the best work. The name of the marketing game has changed, where purpose-built teams come together to solve problems efficiently and effectively.  Collective Motion is focused on delivering amazing value.

The people at Collective Motion are driven by an entrepreneurial spirit. We share our clients interest, drive and motivation to win and quiet the naysayers. Today, brands need to scrap out every inch of their success and are looking for a marketing partner that behaves the same way.

At the centre of Collective Motion are four Principals, who lead client engagements and bring in precisely the right talent from the network, as necessary:

Patrick Gladney
brand strategy & communications

Patrick is a 25+ year marketing communications agency veteran working at some of the country’s best agencies on tier one clients. His extensive multidisciplinary experience encompasses market research, brand strategy, digital marketing and PR communications. This means that he knows how to develop and deliver a compelling story  so consumers pay attention, think and ultimately act.

Jennifer Hale
loyalty & customer relationship management

Jennifer is an award-winning, innovative data-driven marketer with experience since 1995 across both start-ups and Fortune 100 companies in Canada and the US.  She has deep expertise in Financial Services, Retail, and Marketing Services.  Her strengths are in developing results-oriented marketing strategies including loyalty programs and customer journeys supported by meaningful analytics.

Sonya Willsher

Sonya is an award-winning digital marketer with 20+ years of international experience. Sonya's clients have ranged from start-ups to multi-national companies, with a focus on acquisition through the use of inbound marketing channels. She understands how people consume media and content, how to measure results and optimize experiences to enhance performance.